“The hole, the hole, look at the hole, not the ball, the hole, keep looking at the hole” There's a reason why Jordan Spieth is one of the best golfers in the world. He does things differently. While 99% of golfers lining up a crucial putt look at the ball and picture the hole, Spieth looks at the hole. The hidden difference this makes, explains why he hardly ever misses.
Thinking Like David Olusoga
Hyper Productivity
The Cleanest Beach
This is a simple example, but it demonstrates two fundamental aspects of working with our approach. Firstly, small differences have profound systemic impacts that mean outcomes significantly exceed inputs. Secondly, outliers think about their work in ways that make their job a joy. Indeed, we have modelled some professions or jobs we anticipated we would find ‘boring’, but after modelling the outliers in each, we find ourselves regretting not having chosen that job as a career.